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For UK Competition & Prize Draw Sites

Star

Trusted by 25+ Competition Sites

You're paying Meta twice for the same entrant.

Every player who enters one draw and disappears is a customer you already bought and paid for. We build the Email and SMS engine that brings them back to every draw after that, without another penny of ad spend.

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comp sites worked with

£

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in email and SMS revenue generated

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comp sites worked with

£

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in email and SMS revenue generated

Klaviyo Gold Partner

You don't just get access to us, the experts. You get access to Klaviyo directly, and to the benchmark data you need to become the most successful comp site in your niche.

The Risk Is Ours, Not Yours

You've been burned by an agency before

You've been burned by an agency before

So we don't ask you to take our word for it.

So we don't ask you to take our word for it.

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The big one

If we don't improve your revenue in 60 days, you don't pay

Not a discount. Not a partial refund. If your revenue hasn't gone up within 60 days of us starting, you pay nothing and you keep everything we built.

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30-day rolling

No twelve-month contract. No lock-in. Leave at the end of any month, for any reason, no conversation required. (Not that anyone ever has.)

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Live in 7 days

Go for our one-time flow build and your first flow is live within 7 days. No three-month onboarding, no discovery phase, no waiting to see revenue.

The proof

Results speak for themselves

Results speak for themselves

One client. One list that nobody was asking properly.

One client. One list that nobody was asking properly.

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The work

Real emails that have generated thousands at a time

Real emails that have generated thousands at a time

Emails that look good are fine. Emails that sell tickets are better. These do both.

Emails that look good are fine. Emails that sell tickets are better. These do both.

Emails that look good are fine. Emails that sell tickets are better. These do both.

The build

What we'll build for you

What we'll build for you

Every flow, every split, every campaign, running automatically behind your site.

Every flow, every split, every campaign, running automatically behind your site.

What's happening right now

Your Email and SMS list is worth more than your ad account

Your Email and SMS list is worth more than your ad account

Retention is the only thing we do. We never touch your ads.

Retention is the only thing we do. We never touch your ads.

Retention is the only thing we do. We never touch your ads.

Ask any other agency to put the same six points in writing before you hand over your account. See what comes back.

Comprehensive Consultation

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You let one-time entrants go

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They enter one draw and never come back

Nothing is sent after the draw ends

So you go and buy them again on Meta

Mistake 01

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You let one-time entrants go

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They enter one draw and never come back

Nothing is sent after the draw ends

So you go and buy them again on Meta

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You send one email to everyone

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Your best players get the same email as people who have never bought

Lapsed players get a routine announcement instead of a reason to come back

It goes to everyone, so it lands with nobody

Mistake 02

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You send one email to everyone

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Your best players get the same email as people who have never bought

Lapsed players get a routine announcement instead of a reason to come back

It goes to everyone, so it lands with nobody

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You have the bare basic flows running

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Carts are abandoned and never chased

Payments fail and nobody follows up

Money is left on the table every single draw night

Mistake 03

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You have the bare basic flows running

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Carts are abandoned and never chased

Payments fail and nobody follows up

Money is left on the table every single draw night

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You let deliverability rot

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Dead addresses are never removed

Open rates fall and keep falling

Your emails start landing in spam for everyone else too

Mistake 04

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You let deliverability rot

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Dead addresses are never removed

Open rates fall and keep falling

Your emails start landing in spam for everyone else too

Where you are

Right now, one of these is you

Right now, one of these is you

All four leave money on the table. Only the last one is close.

All four leave money on the table. Only the last one is close.

All four leave money on the table. Only the last one is close.

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You're doing it yourself

The founder

Sourcing prizes, running draws, handling winners

Email gets written at 11pm, when you remember

One blast to the whole list

No flows, no splits, no segments

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You're doing it yourself

The founder

Sourcing prizes, running draws, handling winners

Email gets written at 11pm, when you remember

One blast to the whole list

No flows, no splits, no segments

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Your marketing team does it

In-house

They would rather be filming ads, helping film the live draw and making social content

Email is the job nobody puts their hand up for

No specialist Klaviyo tech, no specialist graphic designer, no specialist copywriter and no email and SMS project manager

No one spending all their working hours on Klaviyo alone.

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A cheap freelancer does it

Upwork, £300/month

£300 a month buys £300 a month of effort

Welcome flow, cart flow, done

No testing, no splits, no segmentation

The bare basics, permanently

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A cheap freelancer does it

Upwork, £300/month

£300 a month buys £300 a month of effort

Welcome flow, cart flow, done

No testing, no splits, no segmentation

The bare basics, permanently

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A full-service agency does it

Ads, social, SEO, and email

Email is one line item out of six

It gets the leftover hours

It works, and you know it could work far harder

You're paying for breadth, not depth

All we do is Email and SMS. Nothing else.

No ads. No social. No SEO. No web design. No content team. Every hour we bill is an hour inside your Klaviyo account.
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The full-service trap

An agency running your ads, socials, SEO and email is not spending hours on your email. They are spending hours on everything else. Email is the smallest line on the invoice and the first to get squeezed.

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Depth, not breadth

Nine flows. Conditional splits on opens and code usage. Four campaign segments. Weekly testing. That is not a side task. It is a full-time discipline, and it is the only one we have.

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One thing, done properly

When email is the only service you sell, it has to work. There is nowhere else to hide and nothing else on the invoice to justify the retainer.

The logic

The conditional splits and flow filters are where the money is

The conditional splits and flow filters are where the money is

Most comp sites send one email to everyone and hope. Every flow above branches.

Most comp sites send one email to everyone and hope. Every flow above branches.

Your list is not one audience

Nobody on it should be getting the same email as everybody else. Every person needs a different message depending on where they sit in the customer journey. Right now your list contains all of these people at once:

Buyers

Non-buyers

Active players

Bought once

Bought twice

Bought six months ago

Never bought again

They are completely different people and they need completely different emails. That is where we come in.

Split 1: opened, or didn't

No open after 24 hours, it sends again

New subject line, new angle, same offer

Anyone who already opened never sees it twice

Recovers the half of your list that missed it

Split 2: welcome code used, or not

Code unused: every email carries it, front and centre

It's their strongest reason to enter, so it stays

Code redeemed: it disappears from everything after

No discounting a player who was already buying

The calendar

Campaigns, segmented properly

Campaigns, segmented properly

Between 2 and 12 sends a week. Never the same email to everyone.

Between 2 and 12 sends a week. Never the same email to everyone.

Segment

Frequency

What they get
Segment

Frequency

What they get
VIP & active players

Up to 5 / week

Early access before public launch, unfound instant win counts, closing alerts, winner round-ups
VIP & active players

Up to 5 / week

Early access before public launch, unfound instant win counts, closing alerts, winner round-ups
Repeat players

3 to 4 / week

New draw announcements, bundle offers, closing reminders
Repeat players

3 to 4 / week

New draw announcements, bundle offers, closing reminders
One-time entrants

2 to 3 / week

Second-entry push, proof and winner stories, closing reminders
One-time entrants

2 to 3 / week

Second-entry push, proof and winner stories, closing reminders
Lapsed & inactive

1 / week

What they've missed, a genuine reason to come back
Lapsed & inactive

1 / week

What they've missed, a genuine reason to come back

Active players and lapsed players are not the same people

A weekly player doesn't need a win-back email

A lapsed player doesn't care about a routine announcement

Send both the same thing and you lose both

Blasting everyone drags open rates down, and then nothing lands

The upkeep

Ongoing housekeeping

Ongoing housekeeping

Not a flow. A standing checklist that keeps the whole thing working.

Not a flow. A standing checklist that keeps the whole thing working.

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List clean-up

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Hard bounces and dead addresses removed

Anyone past sunset suppressed

Duplicates and role addresses stripped

You stop paying for profiles you never mail

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List clean-up

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Hard bounces and dead addresses removed

Anyone past sunset suppressed

Duplicates and role addresses stripped

You stop paying for profiles you never mail

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Deliverability

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SPF, DKIM and DMARC set correctly

Sending domain warmed and monitored

Complaint rate checked weekly

Inbox placement tested before big sends

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Deliverability

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SPF, DKIM and DMARC set correctly

Sending domain warmed and monitored

Complaint rate checked weekly

Inbox placement tested before big sends

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Compliance

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Consent captured properly at sign-up

SMS opt-in kept separate from email

Terms and odds surfaced where required

No invented urgency, real counts only

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Compliance

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Consent captured properly at sign-up

SMS opt-in kept separate from email

Terms and odds surfaced where required

No invented urgency, real counts only

The targets

What good looks like

What good looks like

Targets we work towards. Not guarantees.

Targets we work towards. Not guarantees.

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40 to 0%

of revenue from email & SMS

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of visitors join your list

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open rate

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60 to 0%

of your list actually emailed

WANT MORE REVENUE?

GET IN TOUCH TODAY

The players are on your list right now. They just aren't being asked properly.

30-day rolling · Live in 7 days · No improvement in 60 days, you don't pay

Targets are not guarantees. Results depend on your prizes, traffic and list health. Guarantee terms confirmed in writing before you start.

WANT MORE REVENUE?

GET IN TOUCH TODAY

The players are on your list right now. They just aren't being asked properly.

30-day rolling · Live in 7 days · No improvement in 60 days, you don't pay

Targets are not guarantees. Results depend on your prizes, traffic and list health. Guarantee terms confirmed in writing before you start.

© 2026 The Toppers Approach

Your Emails Are Underperforming. We Fix It in 60 Days or You Pay Nothing.

The Toppers Approach

© 2026 The Toppers Approach

Your Emails Are Underperforming. We Fix It in 60 Days or You Pay Nothing.

The Toppers Approach

© 2026 The Toppers Approach

Your Emails Are Underperforming. We Fix It in 60 Days or You Pay Nothing.

The Toppers Approach